Fractional CFO
Executive-level financial leadership, scaled to your business and embedded in your leadership team.
- Strategic planning
- Forecasting & models
- Board & investor support
- Capital strategy
Fractional finance leadership
Financial clarity for the decisions that shape what’s next.
Strategic CFO guidance and hands-on accounting expertise for leaders building ambitious, complex businesses.
$1M–$100MClient revenue range
15+ yearsServing growth companies
Colorado basedWorking across the U.S.
Built forCEOs navigating growth, change & complexity.
01 Why Firestone
The right altitude
Big-picture thinking.
Ground-level follow-through.
Financial leadership works best when strategy and execution live on the same team. Firestone brings both—senior judgment for the decisions that matter and the practical depth to make them real.
Every engagement is shaped around your priorities, pace, and stage of growth. You get the experience you need, without the overhead or rigidity of a full-time finance department.
02 Expertise
One connected finance function
From the boardroom
to the books.
Build the exact finance capability your business needs today—and adapt it as tomorrow changes.
Accounting & FP&A
A reliable financial foundation with reporting that turns yesterday’s numbers into tomorrow’s decisions.
- Controller oversight
- Close & reporting
- Cash-flow planning
- KPIs & dashboards
Business Advisory
Clear-eyed guidance for pivotal moments—from rapid growth and restructuring to transactions and exits.
- Scenario analysis
- Transaction readiness
- Operational finance
- Special situations
Finance Technology
Modern systems and thoughtful automation that make your finance operation faster, cleaner, and scalable.
- Systems strategy
- ERP implementation
- Process automation
- Data integration
03 How we work
Deliberately different
Senior attention.
No handoffs.
Listen first
We learn the business behind the numbers—your ambitions, constraints, people, and pressure points.
Build to fit
We shape a focused engagement around the work that will move the business forward now.
Stay in the work
We operate alongside your team, bringing discipline, momentum, and an owner’s sense of accountability.
Complexity is familiar territory
Built for businesses without a standard playbook.
High growth, novel business models, demanding stakeholders, and evolving regulation call for more than generic finance advice. Firestone pairs broad financial leadership with deep fluency in specialized sectors.
01SaaS & technology02Digital assets03AI & emerging tech04Cannabis05Manufacturing06Hospitality & retail07Professional services08Mission-led organizations
04 Crypto & digital assets
Built for an evolving asset class
Crypto-native fluency.
Institutional discipline.
Digital assets introduce new systems, new risks, and accounting questions that rarely fit a standard playbook. Firestone helps leadership teams bring clarity to blockchain activity while building finance operations that can stand up to investors, auditors, and regulators.
Capability ledger
01Digital asset payment and receipt workflows
02Holdings valuation and financial reporting
03Ongoing token accounting and reconciliation
04Token treasury and liquidation planning
05Entity, platform, and accounting-system integration
06Audit, tax, and transaction readiness
05 About
“
We bring the rigor of institutional finance and the adaptability of an entrepreneur to every engagement.
Entrepreneur-led since 2011
A steady partner in consequential moments.
Firestone CFO is led by Managing Partner Joshua Sroge and built to serve private, early-stage, venture-backed, and private-equity-backed companies. Our network of experienced CFOs, controllers, and accounting professionals is assembled to fit each client—not the other way around.
Headquartered in Colorado, we work with leadership teams across the United States and around the world.
Firestone on LinkedIn ↗06 The team
The people behind the numbers
Senior talent,
assembled to fit.
Experienced CFOs, controllers, and accounting professionals who pair technical depth with a practical, collaborative working style.
Joshua Sroge
Managing Partner
Jenna Conover
Accountant
Jolene Dreith
Controller
Aniek Quist Jenkins
Controller
Veronica (Ronni) Malinowski
Controller
Scott Morris
CFO
Shauna Schmitz
CFO
Drew Stone
Controller
Mark Olivier
Controller
07 Clients
Who we work with
Financial leadership for companies in motion.
From startups through global organizations, Firestone supports private companies facing growth, change, complexity, and consequential decisions.
Founder-led
Ambitious businesses that need a financial partner who understands an owner’s pace and priorities.
Venture-backed
Teams preparing for a raise, building investor-grade reporting, or converting capital into durable growth.
Private equity
Portfolio companies navigating reporting demands, operational improvement, integration, and transactions.
Emerging industries
Organizations operating where accounting guidance, technology, and business models are still evolving.
CryptocurrencySaaS & technologyCannabisManufacturingHospitality & retailAIProfessional servicesMission-led organizations
A useful first conversation
What could clearer financial leadership unlock?
Tell Josh what you’re navigating. You’ll hear directly from Firestone—not a sales queue.
Start a conversation No forms. No mailing lists. Just a direct email.